WEB PROMOTION BY SEARCH ENGINES AND DIRECTORIES
This is the most common way of promotion on the
Web and it will bring you most of the visitors. You may decide
to spend a lot of money on banner advertising, but it may not
necessarily bring you results. To increase the visitor traffic
at your Web site all you need is to use Search Engines and Web
Directories and do it wisely. It will take patience, it will take
time, but at least you want have to spend money directly. Look
at our suggestions in the following pages and just do it. You
will be surprised on how much difference it makes between just
submitting your page and doing so the right way.
1. MODIFY YOUR PAGES BEFORE SUBMITTING
How you prepare your Web page for submission will
decide on how successful you will be in increasing the visitor
count at your site. The goal is to come up among the first ten
results of any given search involving your keywords. Take these
steps:
SUBMIT YOUR MODIFIED PAGES YOURSELF
We recommend to do it the old fashioned way, to
do it yourself. The only way to have full control of the submission
process is to do it by hand. Even some eminent marketing firms,
to prove their excellence, will promise to submit your pages by
hand. So, you can do it too. It will take patience, it will take
time, but it is the only right way to success.
TIP:
Check on your competitors first. Enter your keywords and see who
is coming up. View the HTML source of their pages and compare
with what you intend to do. After submitting your pages, check
again and see who is coming first.
| top |
( 1 ) CHOOSE RELEVANT KEYWORDS
Before submitting your pages to search engines,
the most important step is to chose the right keywords. Keywords
which will best describe your site and which will lead visitors
to your page. Be very careful about choosing them. After you make
your own list of keywords, ask your friends to give you their
suggestions. Use a thesaurus or dictionary. Some words may make
perfect sense to you but may not to others and vice versa. After
you choose them, add plurals of the same keywords. Always try
to use keyword phrases so they make sense when they are put together.
The key to successful promotion through search engines is to have
the right keywords implemented at all the right places on your
Web Page.
CHOOSE RELEVANT KEYWORDS CAREFULLY
-
ASK OTHERS FOR SUGGESTIONS
-
CHECK YOUR COMPETITORS KEYWORDS
-
USE PLURALS OF KEYWORDS
-
CHECK FOR MISSPELLINGS
-
USE KEYWORDS PHRASES
-
SUBMIT AND TEST YOUR KEYWORDS
Lets see the keywords phrase:
Web Site Promotion Course
You will make these combinations:
Web Site Promotion Course
web site promotion course
website promotions courses
website's promotion's course's
WEB SITE PROMOTION COURSE
For Search Engine spyders all these phrases are
different combinations of the same words. You will copy them in
your Title, Description and Body of your Web page. Of course,
you will substitute them with your own keyword phrases.
AFTER SUBMITTING YOUR PAGES
From time to time always check with different
search engines, using a combination of your keywords, to see how
they work. Do you come up among the first ten results. Check the
pages that do come up and by viewing their source codes, see why
they do come up. Usually the secret is that your keyword is not
at the beginning of the title or it is about keyword density.
Keyword density is the relation between a keyword and other text
in your page. Fine tune your keyword phrases by modifying them
to achieve the best results in a search. It means to find the
right combination of your keywords overlooked by your competitors.
Always check your reference.log or check through your traffic
analyzing software which are the keywords your visitors use most
in order to find you. Then, you can shuffle your keywords and
put the most important ones at the beginning of your title.
-
AFTER SUBMITTING CHECK YOUR KEYWORDS
-
CHECK YOUR COMPETITORS KEYWORDS
-
CHECK WHY THEY COME UP
-
FINE TUNE YOUR KEYWORD PHRASES
-
GET PHRASES YOUR COMPETITORS OVERLOOKED
-
CHECK YOUR REFERENCE.LOG FILE
-
CHECK YOUR KEYWORDS DENSITY
-
SHUFFLE YOUR KEYWORDS
-
SUBMIT AGAIN
| top |
To get around all these requirements the easiest
way is to make "Doorway" or "Keywords" pages. See: Doorway
Pages
Make some pages with only a few keywords. They
will have higher "keyword density" and will work better for specified
keywords. Make some pages with more diversified keywords. This
way you will cover more ground but your keywords may not be that
effective.
IF ALL YOU CARE IS VISITORS TRAFFIC
If you want to show banner ads and do not care
about targeted visitors, use this keywords. They are the most
often used keywords on major Search Engines (excluding all rated
XXX keywords).
chat
hotmail
yahoo
jokes
games
spice girls |
beanie babies
maps
chat rooms
wwf
jobs
backstreet boys |
horoscopes
screensavers
music
south park
icq
lyrics
|
horoscope
screen savers
movies
cats
winzip
weather |
GET THE RIGHT FEELING ABOUT KEYWORDS
Watch people inputting keywords in "real time":
IMPORTANT NOTICE:
Never use more than seven keywords (same words) in the same page.
Most deep search engines will consider more than 7 keywords as
spaming and punish you by placing you at the bottom of the list
of results.
Lower case letters, upper case letters and plurals
count as different words so use all the combinations available.
TIP:
When placing your keywords, always try to put them in some meaningful
order, as phrases. Like: "dog shirts, dog breeds t-shirts, etc.".
Some search engine spiders look for deeper meaning when indexing
your keywords and it may be to your benefit to help them find
that meaning.
| top |
( 2 ) OFFER SOMETHING SPECIAL
To attract people to come to your Web site and
become visitors, you must offer them something more than what
they can find at other similar sites. You may come up among the
top ten results of a Search Engine query, your banner may be extremely
attractive, but to make a would-be visitor click on your title,
you must offer something more.
Anything that looks like:
Will get visitors attention and make them want
to visit you.
Our Web-Consulting
site is a typical example of a value-added site. It's commercial
purpose is to get customers for a Web Consulting service. The
business goal is to make money and be profitable. But on the other
hand, it provides a valuable free service to all visitors. The
wealth of information, hundreds of tips, trade secrets are all
value-added services offered for free. Give your visitors similar
value-added services and they will come in numbers too. Once you
have them inside your store or inside your Web site, than their
numbers will work for your success.
OFFER OUR FREE 'RECOMMEND-IT' E-MAIL FORM
Place it on your Web site and get your own visitors
to recommend-you. They can also place it on their Web sites and
benefit from this useful 'Recommend-it' service too. Just Copy
and Paste the HTML code below into your page and our server will
handle the rest.
|
Like this site? Tell a friend! Please
'Recommend it'.
This referral system generates significant amount of this
site's traffic.
Send your referral to find out how to set it up on your own
site, free!
( PRIVACY! This 'Recommend it' form do NOT
record any information. )
<P><CENTER>
<FONT SIZE="+1">
<B>Like this site? Tell a friend! Please 'Recommend
it'.</B>
</FONT>
<form method="POST" action="/cgi-admin/FormMail.pl"
input type="hidden" name="recipient" value="webmaster@allnetmarketinggroup.com">
<TABLE BORDER=1 BGCOLOR="#EAEAEA" CELLSPACING=0 CELLPADDING=12>
<TR><TD ALIGN=RIGHT>Your Name:
<INPUT TYPE=text NAME="yourname" SIZE=10 MAXLENGTH=20>
E-mail:
<INPUT TYPE=text NAME="yourmail" SIZE=22 MAXLENGTH=50><BR>Your
Friend:
<INPUT TYPE=text NAME="friendname" SIZE=10 MAXLENGTH=20>
E-mail:
<INPUT TYPE=text NAME="friendmail" SIZE=22 MAXLENGTH=50><BR>Comments:
<INPUT TYPE=text NAME="comments" SIZE=39 MAXLENGTH=100><BR>
</TD><TD ALIGN=CENTER>
<INPUT TYPE=submit VALUE="Send"></TD></TR>
</TABLE>
</FORM>
<B>This referral system generates significant amount
of this site's traffic.<BR>
Send your referral to find out how to set it up on your
own site, free!<BR>
<FONT SIZE="-1">
( PRIVACY! This 'Recommend it' form do NOT record any
information. )</B>
</FONT>
</CENTER></P>
|
OFFER LINKS TO FREE ONLINE UTILITIES LIKE:
You can even become their re-seller. After you
fill the application on their Web site and copy the appropriate
HTML code in your page, you will earn the percentage of sales
made by visitors who purchase services at their Web site. Number
"banner=ref9e25c9d9" that you see at the address below is our
re-seller code.
TIP:
Separate commercial from non-commercial at your Web site. Let
the non-commercial part of your site serve as a hook, a way to
attract customers and build up visitor traffic. In this way you
are Self-Sponsoring your own commercial Web site and providing
value-added service to your customers.
| top |
The most important part of your Web page is its
title. Not only will your title be the first thing your potential
visitors see, before they decide to visit you, but it is a crucial
factor in getting you among the first ten results of a search.
TITLE IS HOW THEY WILL FIND YOU
This title must contain your most important keywords.
All search engines will make their selection primarily regarding
to a Web page title. Most of the time your page will come up among
the first ten results of a search, it will be primarily because
the right keywords were at the beginning of your title. The longer
the title, the more words it contains, the more chances there
will be to be selected first. Actually, the title should be as
long as one line of text can get (80 characters). One line is
all the search results page will show, so use as much of it as
you can.
-
MUST CONTAIN MOST IMPORTANT KEYWORDS
-
PLACE KEYWORDS AT THE BEGINNING
-
MAKE THE MAIN TITLE LONGER
-
ADD KEYWORDS AFTER MAIN TITLE
THE TITLE IS HOW THEY WILL DECIDE TO VISIT YOU
The title is like a banner ad that most of your
potential visitors will see before deciding to visit you. Since
it comes up on top of every search result and it is in bold letters
it means more than anything, in order to bring you visitors. It
must be easy to understand at a glance and it must have a hook
of some kind. The hook may be some kind of a free offer, discount,
an offering of unique product or service. It must be something
that will distinguish your title from all other titles on the
search engine results page.
-
TITLE IS YOUR MAIN BANNER AD
-
TITLE WILL BRING MOST OF VISITORS
-
TITLE MUST BE EASY TO UNDERSTAND
-
TITLE MUST HAVE A HOOK
TITLE IS WHAT THEY WILL ACTUALLY BOOKMARK
Every time visitor decides to make your Web page
his favorite page, or to bookmark your page, its title is what
will actually be bookmarked. When he looks again at his bookmarks
list, your Web page title will be inviting him to visit you again.
Even if your final goal is to sell a product or
service, always amplify the non commercial aspect of your site.
Once you get the visitors to click on your Title and come to see
your site, it is easy to lead them further to browse and finally
to sell. Look at most of the Titles at our Web Promotion site:
TIP:
After you enter your title into the TITLE TAG, one line of text
long, add some keywords after it, as a phrase. Search engines
won't show their results more than one line of text, but they
will definitely index every word you put in your title.
NOTE:
Some people used to place multiple title tags loaded with hundreds
of keywords. It used to work for a while, but search engines have
gotten smarter. Now, almost all of them will punish you for doing
so. Use just one title tag, but make it long.
| top |
Their purpose is to work with the visiting search engine spiders
and give them the information you want them to have about your
web page. It give's you a way of controlling what that search
engine will display about your web page and which keywords it
will consider when dealing with it.
Most of search engines will also look at your
keyword meta tag upon deciding on where your page will come up
in a search. It is very important that you have right keywords,
as many as better (up to 1000 characters). You must choose keywords
that describe as close as possible what your Web site is about.
The right keywords will not only bring you visitors, but they
will bring you the kind of visitors who are already interested
in the subject of your Web site. They are most likely to enjoy
your site and having fun, spend some time and money too.
-
KEYWORDS TAG IS IMPORTANT
-
UP TO 1000 CHARACTERS LONG
-
KEYWORDS MUST BE ABOUT YOUR SITE
-
KEYWORDS TAG BRINGS VISITORS
-
KEYWORDS TAG BRINGS THE RIGHT VISITORS
| top |
After you make your own list of keywords, ask
your friends to give you their suggestions. Use a thesaurus or
dictionary. Some words may make perfect sense to you but may not
to others and vice versa. After you choose them, add plurals of
the same keywords. Always try to use keyword phrases so they make
sense when they are put together. The key to successful promotion
through search engines is to have the right keywords implemented
at all the right places on your Web Page.
-
CHOOSE RELEVANT KEYWORDS CAREFULLY
-
ASK OTHERS FOR SUGGESTIONS
-
CHECK YOUR COMPETITORS KEYWORDS
-
USE PLURALS OF KEYWORDS
-
CHECK FOR MISSPELLINGS
-
USE KEYWORDS PHRASES
-
SUBMIT AND TEST YOUR KEYWORDS
You should use lower and upper case letters, plurals
and phrases. Separate your keywords by coma's. Up to 1000 characters
long.
Make some pages with only a few keywords. They
will have higher "keyword density" and will work better for specified
keywords. Make some pages with more diversified keywords. This
way you will cover more ground but your keywords may not be that
effective.
USE WEB CONSULTING'S FREE META TAGS GENERATOR
Get all the important <META> tags
for your Web page. Copy (CTRL-C) and paste (CTRL-V): Your Name,
Web page Title, Description and Keywords in the form below. After
submitting your info, just copy (Edit-SelectAll and CTRL-C) and
paste (CTRL-V)
the results into your Web page HTML.
IMPORTANT NOTICE:
Never use more than seven keywords (same words) in the same page.
Most of deep search engines will consider more than 7 keywords
as spaming and punish you by placing you at the bottom of the
list of results.
TIP:
Place your most important keywords inside your page anywhere you
can think off. They are the bread and butter of any successful
Web site promotion through Search Engines.
| top |
( 5 ) META DESCRIPTION TAG
Description is what will, most likely, be the
second and third line of text that a search engine result page
will display about your Web page. Since the first line will always
be your page title, the description will have to compliment the
title and give additional information on your Web page. Always
make it longer, at least three lines of text, since some search
engines will display more of your description than others.
-
DESCRIPTION TAG WILL BE DISPLAYED
-
DESCRIPTION TAG MUST COMPLIMENT TITLE
-
DESCRIPTION TAG MUST BE LONGER
-
DESCRIPTION TAG IS WHY THEY WILL COME
LIKE FOR OUR WEB PROMOTION SITE:
Together your Title and Description should give
enough information to make people understand at a glance what
your site is about. When they come and visit you they should already
know what they are looking for.
USE THIS FREE ONLINE UTILITY TO CHECK YOUR TAGS
META MEDIC will check your META Tags for you.
Type in your URL and just click on "Go!"
TIP:
You may use other META TAGS at will. They won't harm your page
in any possible way. Just be careful about ROBOTS TAG if you don't
want all the spiders avoiding your pages.
Use only ROBOTS ALL tag to make sure the Robots
will index All your pages.
| top |
( 6 ) <BODY> TAGS - WEB PAGE TEXT
What your visitors will see when they access your
page is very important. But the textual part of your page and
how you assemble it will play an important role in deciding how
Search Engines will rate your page. Have as much as possible of
your main keywords hidden inside the written text of your page.
Most Search Engines will index all the text in the page they are
presented with. It works to your advantage to have more text,
more words and specially more of your keywords indexed by them.
It is mostly the case when people enter multiple keywords in their
searches. With more text in your page you just have more chances
of having the right combination of words somebody is looking for.
It is a simple statistical game of luck. The more chances you
bet, the greater chance of success. Watch out for keyword density
which is the relation between a keyword and other text in your
page. Higher the ratio between keyword or number of keywords and
number of other words in your page, higher the density, higher
you will come up in a search.
WHAT OF PAGES WITH LITTLE OR NO TEXT
Some of the Search Engines (EXCITE) will display,
after a search query, as a second and third line of your page
summary, text at the beginning of the "body" of your page. If
your page begins with the image or if you don't have text at all,
they won't show any description at all. In that case use the image
ALT feature with your first image and copy your META description.
Like: ALT="whole description text inside"
From the Web Promotion standpoint more text you
have in a Web page more chances you have that Search Engine will
find the keywords combination it is looking for. One of the studies
on the Web showed that 65% of people are using keyword phrases
when searching. More words, more keywords your page has, more
likely it will be found.
IMPORTANT NOTICE:
Never use more than seven keywords (same words) on the same page.
Most of deep search engines will consider more than 7 keywords
as spaming and punish you by placing you at the bottom of the
list of results.
TIP:
With FRAMES pages you may use the NO FRAMES tag to input your
text or keywords or just have a copy of the same page made without
FRAMES and submit it instead.
| top |
( 7 ) CHOOSE DESCRIPTIVE URL'S
Only some Search Engines or Directories (Yahoo)
will consider your page URL when deciding it's position on their
results page. Then why should you use descriptive URL'S. Lets
look at what would most of Search Engines display about our Web
page:
YOUR PAGE URL IS PROMINENTLY DISPLAYED
After reading your page Title and Summary the
would be visitor is finally looking at your URL. Holding his finger
on the left button of a mouse he is about to make a decision.
Yes or No, it is a split millisecond decision. Catchy domain name
and explicit directory names are something that may push him to
finally click on the mouse.
-
TITLE, SUMMARY AND URL ARE YOUR MOST IMPORTANT
AD
-
MUST HAVE THE RIGHT TITLE, DESCRIPTION AND
URL
-
TITLE SHOULD REVEAL YOUR IDENTITY
-
TITLE SHOULD LEAD THEM TO DESCRIPTION
-
DESCRIPTION SHOULD LEAD THEM TO YOUR URL
-
YOUR URL SHOULD LEAD THEM TO CLICK-ON
-
ONLY CLICK-ON YOUR LINK METERS
Compare these two URL's:
www.allnetmarketing.com/submissions.html
www.allnetmarketing.com/home/files/p8.htm
Which one of the two gives you more info on it's
subject?
GET A "CATCHY" DOMAIN NAME
Check the domain name availability. Type in your
URL and just click on "Go!"
TIP:
Get a "Catchy" Domain name.
Like ours: AllNetMarketing.com,
or AllNetMarketingGroup.com
and "Mirror" your site on free services if you have
to.
AllNetMarketing.20m.com
or AllNetMarketing.50meg.com
| top |
( 8 ) COPY AND MODIFY YOUR PAGES
The easiest way to get more of your message out,
to get more of your pages indexed by Search Engines is to copy
your existing pages. After you copy them, rename them as index1.htm,
index2.htm and so on. Then slightly modify the titles and descriptions
in them, so they will together give a more complete message about
your site.
Since they will all have the same keywords inside,
they will all come up together after a Search Engine query. The
benefit is that the visitor has three or more out of ten choices
presented to him that invite him to visit the same place, and
it is your old single page. Even more important, if let's say,
three of your copied pages come out but with slightly different
titles and descriptions, the message they will offer is more broad
and detailed than with only one page before. You can actually
say more, invite your future customer louder, give out more of
your massage, at the most critical moment, when your would be
visitor is making a split second decision to visit you or not.
It is like buying one add and getting two for free. Only here
you don't have to buy nothing, just spend some time copying and
slightly modifying your pages.
-
SAME KEYWORDS, THEY COME UP TOGETHER
-
VISITOR GETS MORE CHOICES
-
MASSAGE IS MORE COMPLETE
-
LIKE BUY ONE GET MORE FREE
We have a directory "manual" where all our Web Promotion pages
are located. We have made a new directory "course" and have copied
all the files from directory "manual" in it. Than we have submitted
them both.
Of course, as with all other pages at your site,
submit, submit, submit and submit. It takes patience, it takes
time, but it is the only way to success.
Some Search Engines will consolidate results from your Web site
and display only one link. It is called "Clustering". Get around
it and mirror your site with another domain name.
TIP:
If you have two different domain names available, copy all the
pages from one Web site to a sub directory of another one. Then
just submit them as a completely new Web Site. Its all about numbers,
the more the better.
NOTE:
How to copy the pages. Copy the existing page into some other
directory on your hard drive, then rename it. Then copy the renamed
page back to original directory. And so on and so on.
| top |
We have mentioned earlier, the importance your
keywords have in deciding where in the Search Engine results page
you will come up. One of the best ways to focus on certain keywords
is to make a page to function only as doorway for your visitors.
From outside it has only a link to your Web site's main page but
from inside it is customized to make your keywords achieve better
placement after a search.
You will make groups of two short sentences using
your main keywords. You will make them more meaningful and keywords
should be used as phrases. Each group will target a specific keyword
and will have no more than three of the same keywords. Than you
will place the sentences as your doorway page titles. You will
also place them into keywords meta tags and only in your actual
text will you find the body of your pages. Each time you will
change upper case and lower case letters and use plurals as well.
Than submit your doorway pages and see how they work. Put a page
counter on them to see how many extra visitors will they bring
you.
-
MAKE A PAGE WITH JUST A LINK TO YOUR MAIN
PAGE
-
USE KEYWORDS TO MAKE MEANINGFUL PHRASES
-
PLACE THEM EVERYWHERE IN THE PAGE
-
SUBMIT THEM ALL
-
CHECK HOW THEY WORK
<HTML>
<HEAD>
<TITLE>
Web Site Promotion Course.
web site promotion course
website promotions courses
website's promotion's course's
WEB SITE PROMOTION COURSE
</TITLE>
<META NAME="KeyWords" CONTENT="
Web Site Promotion Course
web site promotion course
website promotions courses
website's promotion's course's
WEB SITE PROMOTION COURSE
</HEAD>
<BODY>
<CENTER>
<A HREF="http://www.web-consulting.com/home.htm">
Click here to enter</A> Web Consulting site
</CENTER>
How to get more visitors and sell on the Web!
Web Site Promotion Course.
web site promotion course
website promotions courses
website's promotion's course's
WEB SITE PROMOTION COURSE
</BODY>
</HTML> |
TIP:
Place the copies of your "Doorway" entry pages at somebody else's
server. They will have different address but will perform the
same in bringing you extra visitors. These " Doorway Entry"
services are the best deal available online.
These are made at the Classified
Club
Door # 1
Door # 2 Door
# 3 Door #4 Door
# 5
These last 2 are made at IBIZ.com
Door # 6 Door # 7
NOTE:
How to copy the pages. Copy the existing page into some other
directory on your hard drive, then rename it. Then copy the renamed
page back to the original directory. And so on and so on.
| top |
( 10 ) FUTURE SEARCH ENGINE DEVELOPMENT
With hundreds of million Web pages nowadays, it
is getting harder and harder for search engines to keep up with
a demand for accuracy. It is getting almost impossible to get
results with some keywords even if we applied all the tips mentioned
in this manual. What are the search engines likely to do about
it? How can they distinguish quality Web sites from the tons of
useless garbage. Since indexing for search engines is done by
computer programs, spiders or robots, they must find a way to
make their selection more precise. Most likely they will have
to expand the number of criteria's a Web page would have to satisfy
in order to achieve a better rating. Probably they will have to
perform, some of them does even now, more sophisticated analysis
of the Web page they are indexing. They will measure how many
links are in the page, internal as well as external, how much
text is included, how many graphic images are animated. Also,
they may judge preferably on existence in the page of new HTML
features, Java Script or Active X code, VRML, all kinds of plug-ins
and so on. But we would like to warn you about situation at this
moment in time.
-
HOW CAN THEY KEEP UP
-
THEY WILL GET MORE SELECTIVE
-
THEY WILL LOOK FOR QUALITY
-
WHAT WILL YOU HAVE TO DO
-
HAVE MORE OF EVERYTHING
-
HAVE NEW INTERACTIVE FEATURES
-
BUT BE CAREFUL FOR NOW
At this moment all the Web promoting site's, all
the people in Web Marketing Business will agree that you must
be careful how you apply new technologies. More links, more text,
more graphics, more animations are all right. Your site can only
benefit from them. But new interactive features aided by Java
Script, Active X, VRML, even simple frames, can get you in trouble
with some search engines. Your page will definitely get more attractive
and make your visitors like it more, but will also affect your
chances of coming up first in Search Engine results page. Things
may change soon in the future, since Search Engines are getting
smarter, but for now be careful. For every page with special new
features make a simple old fashion page that you will use to attract
visitors to your new "High Tech" page. This way you will be OK
whatever happens in the future.
NOTE:
How to copy the pages. Copy the existing page into some other
directory on your hard drive, then rename it. Then copy the renamed
page back into original directory. And so on and so on.
TIP:
For new and fresh information on Search Engine development check
back to our Web site. We will try to keep you up with everything
new that is happening in Web promotion. Don't forget to bookmark
our home page.
| top |
( 11 ) CHECK THE PAGES BEFORE SUBMITTING
Before submitting your modified pages you must
check them thoroughly. Do not forget that they will be judged
not only by your visitors but by number of professional Web site
reviewers once you submit them to Web Directories. Check them
online after you check them as your local files on your computer.
Spend time browsing and clicking on every link on every page.
Double check if all the images are loading and how long it takes
to load the pages. Use different browsers to see how compatible
they are with old and new versions.
Get your friends to browse your site and give
you their impressions oh how easy it is to navigate, how easy
they understand it's subject, how easy it is to find a product
or how easy to order.
USE ONLINE UTILITIES TO CHECK
You will be surprised how many things get overlooked
when preparing your pages for a serious online promotion.
Use it to check your load time, dead links, link
popularity, spelling, page HTML code and much more. Type in your
URL and just click on "Go!"
TIP:
Check your pages on different computer monitor resolutions. They
must look good at "480X640" as much as with "600X800" resolution.
Select different font sizes on your browser and make sure your
page looks good with any of them.
| top |
2. SUBMISSION OF YOUR MODIFIED PAGES
How you submit your Web pages to Search Engines
and Directories will decide on how successful you will be in increasing
the visitor count at your site. Take these steps:
WHAT IS THE GOAL WHEN SUBMITTING YOUR PAGES
You will try to submit as more pages in as little
time as possible. If you submit just one page a week your Web
promotion campaign will be too slow. If you submit to many pages
every day they will not get listed. Force-feeding of pages may
even get your whole Web site banned from Search Engine indexes.
Read following pages carefully and have a good luck.
SUBMIT YOUR MODIFIED PAGES YOURSELF
We recommend to do it the old fashioned way, to
do it yourself. The only way to have full control of the submission
process is to do it by hand. Even some eminent marketing firms,
to prove their excellence, will promise to submit your pages by
hand. So, you can do it too. It will take patience, it will take
time, but it is the only right way to success.
Today most of the submitted pages are most often
not listed at all. Even when submitting by hand you will notice
that half of them are not accepted and listed. Using submission
services will only get your pages applied for submission on Search
Engines but you will never know if they will get listed as well.
Just submitting your page is only half of the necessary work done,
the other half is to check later if your page has been accepted
at all.
WHAT IS THE REASON FOR NOT GETTING LISTED
You will understand the current situation better
when you look at the comparison in Web Promotion results only
two years ago and today.
-
It took Search Engines a week to index every
page of your site.
-
It took two weeks to get listed on Yahoo (90%
acceptance).
-
Most of the keywords got you easily among
top ten results.
-
People had much less choice and your site
was booming.
-
There was 30 million visitors for 60 million
Web pages.
-
Big names (Corporate) were taking 70% of traffic,
30% small fish.
-
It use to cost from $0.10 to $0.20 to bring
a visitor (banners).
-
It takes Search Engines at least a month to
index only few pages.
-
It takes three months to get listed on Yahoo
(10% acceptance).
-
Most of the keywords even with the best effort
just do not work.
-
People have so much choice and it is hard
to get a visitor.
-
There is 50 million (may be) visitors for
300 million Web pages.
-
Big names (Corporate) are taking 90% of traffic,
10% small fish.
-
It costs from $0.30 to $0.50 to bring a visitor
(banners).
As you can see, even with the best promotion effort
you will need from three to six months to start getting reasonable
visitors traffic to your Web site. Reason is simple: There is
just to much Web pages on Internet for the Search Engines to handle
properly.
IF YOU REALLY DON'T HAVE TIME
Use
Top Dog a unique application that analyzes 195 of the
top search engines for your web site and keywords, showing where
you and your competitors are positioned. TopDog eliminates
the time-consuming chore of visiting each search engine, typing
in your keywords, and analyzing the results. With TopDog
at your side, improve and maintain your site's position for the
top 195 search engines at a single glance. TIP:
Make copies of your pages. Make them with slightly different titles
and descriptions and submit them all. More pages you get listed,
more often at least some of them will come up.
| top |
( 1 ) HOW TO SUBMIT TO SEARCH ENGINES
Submit your main page (index or home page) to
as many Search Engines as you can. Every time you browse the Web
and come upon a new Search Engine, use it. The best results are
if you do it yourself, by hand. It will take time, but it is the
only sure way. Even many Web marketing firms will, as part of
their service, offer you a submission by hand. Submit only one
URL a day (no more than five). Force-feeding your URL's will only
get them not listed or even banned. Do not use services of unknown
submission Web sites that will offer you automatic submissions
to "hundreds" of Search Engines. Their "service" will most likely
get your pages banned and it is most often a scam. If you don't
have time, use the pay for services of renowned submission Web
sites like SUBMIT-IT.
-
SUBMIT YOUR MAIN PAGE EVERYWHERE
-
SUBMIT IT YOURSELF BY HAND
-
FORCE-FEEDING OF URLS WILL GET THEM BANNED
-
USE ONLY RENOWNED SUBMISSION SERVICES
-
WATCH OUT FOR SCAMS IN SUBMISSION SERVICES
WHERE TO SUBMIT YOUR MOST IMPORTANT PAGES
Most of the traffic to your Web site (95%) will
actually come from only a few most popular deep Search Engines.
Submit your most important pages (usually your link bar) to these
Major Search Engines:
Once you find ADD A PAGE link the submission is
fast. Use CTRL-C (copy) feature on the location bar of your browser
to copy the URL of your page to the entry form at the Search Engine
ADD A PAGE. Our experience is to submit from one to five URL's
a day, so to be sure they have been accepted.
HOW IMPORTANT ARE THE "MAJOR SEVEN"
You can take months and submit to hundreds of
other minor Search Engines or Directories and you will get some
results. But if you submit properly prepared and modified pages
to the Major Seven Search Engines you will see that 90% of the
visitors will come as a result of their searches.
WHERE TO SUBMIT ALL OF YOUR PAGES
It use to be that all the search engine needed,
was one page from your site, to find and index all the other pages.
Unfortunately, or luckily, this is not the case any more. They
are so busy and overwhelmed that the only sure way to get listed
completely, is to do it for every single page of your web site.
But, if you are ready to sacrifice some time every day (15 minutes)
and submit five of your pages to seven major deep search engines
listed above, it will pay off. If you spend these 15 minutes every
day and your competition does not, it may actually turn to your
advantage.
-
"MAJOR SEVEN" WILL BRING YOU THE TRAFFIC
-
PREPARE AND MODIFY YOUR PAGES CAREFULLY
-
SUBMIT THEM YOURSELF BY HAND
-
SUBMIT THEM ONE TO FIVE PAGES A DAY
-
IT TAKES TIME BUT IT IS THE ONLY WAY TO SUCCESS
It will take some time, but we would like to assure
you, it will be time well spent. And you will see your hit count
increase daily, for as long as you are doing it.
WE RECOMMEND AS THE BEST SUBMISSION SERVICE
Use
Submit It!, the leader in Web site marketing services, to
promote your Web site on the Internet. We have been using it for
three years!
WE RECOMMEND AS THE BEST SUBMISSION AND POSITIONING
SOFTWARE
Top
Dog is a unique application that analyzes 195 of the top search
engines for your web site and keywords, showing where you and
your competitors are positioned. TopDog eliminates the
time-consuming chore of visiting each search engine, typing in
your keywords, and analyzing the results. With TopDog at
your side, improve and maintain your site's position for the top
195 search engines at a single glance.
TIP:
Use FREE submission services only for your unimportant pages.
The main pages at your Web site submit yourself and do it by hand
(one a day).
| top |
( 2 ) HOW TO SUBMIT TO WEB DIRECTORIES
SUBMIT YOUR MAIN PAGE EVERYWHERE
Submit your main page (index or home page) to
as many Web Directories as you can. Every time you browse the
Web and come upon a new Directory, use it. The best results are
if you do it yourself. It will take time, but it is the only sure
way. Even many Web marketing firms will, as part of their service,
offer you a submission by hand. If you don't have time, use the
pay for services like SUBMIT-IT.
Yahoo is the most important directory. It will
take some time to submit to Yahoo, but it is worth the trouble.
Later we will deal only with submission to Yahoo.
LIST OF THE MOST IMPORTANT DIRECTORIES
These are some of the most important general directories.
Take some time and submit to them all:
Write your name, e-mail, phone, page title, short
description and ten keywords in a Notepad file. When submitting
to the above directories, use CTRL-C (copy) feature to copy your
information in the submission form at the Directories ADD A PAGE.
It will take some time, but we would like to assure you, it will
be time well spent. And you will see your hit count increase daily,
for as long as you are doing it.
RESUBMIT YOUR PAGE FROM TIME TO TIME
Many Web Directories will keep your page listed
only for some time. From time to time, every six months, resubmit
your page. At that time change the Title and Description of your
page. Try a new catchier phrases and you may get much better results.
You will be surprised at how much difference a new phrase can
make in attracting visitors to your site.
WE RECOMMEND AS THE BEST SUBMISSION SERVICE
Use
Submit It!, the leader in Web site marketing services, to
promote your Web site on the Internet. We have been using it for
three years!
WE RECOMMEND AS THE BEST SUBMISSION AND POSITIONING
SOFTWARE
Top
Dog is a unique application that analyzes 195 of the top search
engines for your web site and keywords, showing where you and
your competitors are positioned. TopDog eliminates the
time-consuming chore of visiting each search engine, typing in
your keywords, and analyzing the results. With TopDog at
your side, improve and maintain your site's position for the top
195 search engines at a single glance.
TIP:
When submitting to directories you don't necessarily have to submit
your main page. If you have a page with more catchier title like
"Free Tips" or "Win a free gift", use it.
IMPORTANT TIP:
When filling-in the name of your Web site into Add-URL form add
( ' ' ), like: 'Site Tune-up' Promotion Manual. This way
your Web site listing will be placed at the beginning of any category.
| top |
( 3 ) HOW TO SUBMIT TO YAHOO
The most important submission you will make is
to Yahoo. Yahoo is the most popular of tham all and if accepted
you can expect a flood of visitors. That is why we have dedicated
a page only to Yahoo.
PREPARE YOUR PAGE CAREFULLY
Your page will be reviewed by real people who
are also some of the top Web professionals around. Most of the
submissions to Yahoo are refused so you must make sure your page
will catch attention of Mr. Yahoo reviewer. To get listed on Yahoo
is a award of it's kind. Look at our "GET AWARDS" article
to see what should your page possess in order to qualify for Yahoo.
There is only one thing worse than not having
a Yahoo listing, it is to have a bad Yahoo listing. Don't count
on change URL form to later change your listing. To get listed
is hard, to change your listing is impossible. Plan your submission
carefully. If you have picked the wrong category, if your title
does not contain your company name, if your description is too
short or long, if the title you have submitted does not mach the
title of your page, if your company name is not the same as on
your company logo, if ... and so on. Give them something they
wont have to question or change.
Take your time and do it carefully. First check
Yahoo Info Page on how to suggest a site. Then browse Yahoo
categories to find the right one for your Web site. Than click
on ADD URL (within the category) to start submission.
When entering your Web site TITLE and DESCRIPTION, watch out,
they are not the same as your page title and description. What
you type in is what is going to be Yahoo's title and description.
Yahoo's TITLE should be short and with no comma's. Try to include
your keywords in the TITLE but make it easy to understand. Make
your Yahoo's DESCRIPTION as long as the longest one in the category
you are submitting. Remember, one sentence each and a little shorter
than others in the same category.
-
TAKE YOUR TIME
-
PREPARE YOUR PAGE CAREFULLY
-
CHECK YAHOO INFO PAGE
-
BROWSE YAHOO CATEGORIES
-
CHOOSE THE RIGHT CATEGORIES
-
ADD A PAGE WITHIN YOUR CATEGORY
-
MAKE TITLE SHORT AND TO THE POINT
-
TRY KEYWORDS BUT HAVE THE RIGHT MEANING
-
MAKE DESCRIPTION ONE SENTENCE LONG
-
AS LONG AS THE LONGEST ONE IN YOUR CATEGORY
-
GOOD LUCK
CELEBRATE IF YOUR PAGE IS SELECTED
If listed on Yahoo consider your Web site among
top 5% of all Web sites. Visitors traffic to your site will definitely
follow.
TIP:
Submit to Yahoo yourself and take your time. Do not use pay for
services or let other people submit your page to Yahoo. It is
very important to get listed on Yahoo so do not take any unnecessary
chances.
| top |
( 4 ) CHECK YOUR POSITION
The position of your Web pages on most of the
Search Engines and Directories you have achieved investing so
much of your time and labor is not going to be permanent. You
must keep watching and if necessary take additional steps to preserve
or improve it.
YOU MUST CHECK YOUR POSITION CONTINUOUSLY
From time to time enter your keywords and record
the position your indexed page has on a major Search Engine results
page. You will notice that the position will change in time. All
the Search Engines as part of their regular maintenance procedure
will upgrade or downgrade the rating of Web pages in their indexes
and will even purge some pages. If your domain has too many pages
listed it is likely that some of them will be removed from their
indexes. If certain page has the same or better rating in time
do not resubmit-it. Only if it's rating has decreased dramatically,
modify it and resubmit again. Keeping a good position is as important
as achieving one at the first place.
-
CONTINUOUSLY CHECK YOUR POSITION
-
YOUR PAGE RATING WILL GO UP OR DOWN
-
IT MAY BE EVEN REMOVED FROM INDEX
-
IF YOUR PAGE RATING HAS DECREASED
-
MODIFY TITLE AND KEYWORDS
-
RESUBMIT MODIFIED PAGE AGAIN
-
CHECK IT'S POSITION
-
IF NECESSARY MODIFY AND RESUBMIT AGAIN
-
CHECK AGAIN AND AGAIN
HOW IMPORTANT IS TO CHECK YOUR POSITION
We have mentioned earlier how important are the
major Search Engines in getting visitors traffic to your Web site.
Accordingly any major change in position your pages have on any
of the major Search Engines will significantly affect your Web
sites traffic.
MIRROR YOUR WHOLE WEB SITE ON OTHER DOMAIN
You can not prevent some Search Engines to limit
the number of pages indexed from your own domain but you can go
around it. Get another domain name and just mirror your whole
site. It may cost you extra $10 a month but the benefit is not
only in regards to Search Engines position. The more pages you
have listed out on the Web the better.
ADD ROBOTS TAG TO YOUR MAIN PAGES
Place ROBOTS ALL tag on your main pages. Search
Engine spiders are supposed to follow all the links in the page
they encounter and go and index them too. But in real world it
doesn't happen so often. You can improve the chance of spiders
going and indexing deeper into your Web site by placing the ROBOTS
tag like this:
TRY POSITION AGENT SOFTWARE ONLINE
POSITIONAGENT, monitors where your web site is ranked on leading
search engines for selected keywords and reports all listings
and positions.
TIP:
Use the online utilities or software to check your position but
also check it by hand. Enter multiple keywords or phrases and
then check your position.
| top |
( 5 ) RELIABLE WEB SPACE PROVIDER
Maintaining your Web site and keeping up with
the Web promotion is constant struggle. There is one more important
thing we would like to tell you and it is to keep watching on
your Web site's UPTIME. Also you must keep an eye on how fast
are your pages loading and what is the BANDWIDTH your provider
is delivering after your pages are requested.
CONTINUOUSLY CHECK YOUR PROVIDERS UPTIME
Uptime means how often are your pages immediately
available after a request is made to get them. Most of the Web
space providers will, when advertising their services, tell you
that their uptime is 99%. You must make sure that they keep their
promises. If your page is not available upon request you are not
only going to loose a visitor but it will ruin your Web promotion
campaign. The Search Engine spiders are constantly browsing the
Web and revisiting the pages on their index. If your page is not
available upon their request it will be immediately removed from
the index. Months of your Web promotion campaign can be ruined
just because of your providers DOWNTIME. When analyzing your access.log
file always look if there were times of the day when there were
"no requests" made. It may be that requests were made but when
your provider was DOWN.
BANDWIDTH YOUR PROVIDER IS REALLY GIVING YOU
Every provider will, before getting you signed
up, tell you he will get your pages connected to Internet by T1
or T3 or so and so on. It means how wide is the channel of data
available for your Web pages to get to your visitors computers.
From time to time get on a very fast connection to Internet and
check how fast are your pages downloading from your providers
server.
-
CONTINUOUSLY CHECK YOUR PROVIDERS UPTIME
-
YOU CAN LOOSE MANY VISITORS
-
IT CAN RUIN YOUR PROMOTION CAMPAIGN
-
CHECK YOUR PAGES MANY TIMES A DAY
-
CHECK YOUR ACCESS.LOG FILE
-
GET ON A FAST INTERNET CONNECTION
-
CHECK HOW FAST ARE YOUR PAGES DOWNLOADING
-
MAKE SURE YOUR PROVIDER KEEPS THE PROMISES
-
YOU NEED THE PROMISED UPTIME AND BANDWIDTH
BACK-UP YOUR WEB SITE FILES
You never know what can happen with your ISP's
server or his back-up system. Sometimes your files can get corrupted
even with your ISP's back-up in place. Make sure you have all
your files, HTML, graphic, etc, backed-up on your hard drive and
floppy or zip drive as well. No provider is 100% reliable so it
is better to be safe than sorry.
MIRROR YOUR WEB SITE WITH ANOTHER PROVIDER
Get another Web space provider and just mirror
your whole site. Make sure your Web site is UP 100% of the time.
Still check both of your providers for their UPTIME and BANDWIDTH.
CHECK OUT OUR OWN SERVICE PROVIDER
TIP:
Before choosing a Web space provider do not just believe what
they tell you. Get some addresses of pages they are hosting and
keep checking them for a while. Never commit yourself in advance
and keep checking on them.
| top |
3. HOW TO ANALYZE YOUR WEB SITE'S TRAFFIC
Day to day analyzing of your Web site traffic
is the most important part in it's regular maintenance but it's
also extremely valuable in promotion. To know where your visitors
are coming from, how did they find you, where in your Web site
have they come from first, is crucial in deciding your Web promotion
strategy. There are many ways and different software programs
available for monitoring visitors traffic. The simplest way is
to install counters on your most important pages. Most of the
ISP's will provide you with some kind of page counter. Look at
the online manual at your service provider technical support page
for instructions. A better way is to use the access log file and
study the traffic in depth. You will need some software to analyze
your log files and as most of ISP's will provide you with some
kind of crude analysis, you may purchase a professional software
package. The software you would buy will give you a much better
view of your site's performance, specially in regard to how did
people find you. You will be able to analyze which keywords have
people used and at which Search Engine. It will give you the key
to unlock your keywords and marketing strategy.
HOW TO TAKE ADVANTAGE OF ANALYSES
Any time you take any step in promoting your site
the key input on it's success is from your log file analyses.
It will tell you which keywords are working better then others.
It will tell you which Search Engines are bringing you the most
visitors. Which pages of your site are attracting more visitors
than others and which pages are holding your visitors attention
longer. It will tell you which pages are weak links in your Web
site's marketing concept and where are the mistakes or broken
links.
-
FROM WHICH SEARCH ENGINES DID THEY COME
-
KEYWORDS THEY USED TO FIND YOU
-
PAGES WHERE MOST VISITORS CAME FIRST
-
PAGES WHERE THEY WENT AFTER THAT
-
HOW LONG DID THEY VISIT THE PAGES
-
PAGES THAT THEY LIKED MOST
-
PAGES THAT NEED IMPROVEMENT
-
PAGES WITH ERRORS OR BROKEN LINKS
You will find more information on how to use log
analyses to improve sales at your Web site at the WEB SALES part
of our site.
WHERE TO GET ANALYZING SOFTWARE
There are many software companies on the Web selling
all kinds of traffic analyzing programs. Some of them are offered
for free but with limited options and abilities. Check the Search
Engines and look at Yahoo.
TIP:
Don't underestimate a role simple page counter can play in your
Web marketing strategy. Every time you check the page it will
remind you how well it is performing. Impressive number on the
counter will also impress your visitors and tell them how popular
your site is.
| top |
4. SEARCH ENGINE ONLINE RESOURCES
|
